8 Businesses. 3,000 Flips. A TV Show.
Zero Paid Acquisition.

Campaign Objective

Conversions. Optimized for strategy call bookings via a VSL funnel.

Campaign 1: Cold Traffic (Awareness to Application)

Ad Set	Audience	Budget	Objective
Ad Set 1: Broad RE Investors	Interest: real estate investing, house flipping, fix and flip, BiggerPockets, real estate education	$75/day	Conversions (LP > VSL > App)
Ad Set 2: Lookalike	1% LAL of email list (current/past ProjectRE students)	$50/day	Conversions
Ad Set 3: BiggerPockets Audience	Interest: BiggerPockets + real estate investing + exclude current followers	$50/day	Conversions

Campaign 2: Warm Traffic (Retargeting)

Ad Set	Audience	Budget	Objective
Ad Set 4: Website Visitors (7d)	All visitors across jamesdainard.com, projectre.com, intrustfunding.com (last 7 days)	$30/day	Conversions
Ad Set 5: Video Viewers (50%+)	People who watched 50%+ of any video ad	$20/day	Conversions
Ad Set 6: Page Engagers (30d)	FB/IG page engagers last 30 days	$25/day	Conversions

Total Budget: $250/day ($7,500/month)

At a $10K+ enrollment price, 1 close per month makes this profitable. The real target is 3-5 enrollments/month from paid, which at $250/day spend gives a 4-7x ROAS.

Targeting Notes

James's unique advantage is specificity. He is not a generic "real estate guru." He is the guy with 3,000+ flips, a TV show, a hard money lending company, and a brokerage. The ads should lean into that specificity.

Do not target generic "entrepreneurship" or "make money online" audiences. Target people who already know what house flipping is and want to scale it. The BiggerPockets audience alone is millions of qualified prospects.

Three Creative Angles

1. The Operator Angle -- "I have flipped 3,000 houses. Here is what I learned." Authority-first. Results-first. No hype.
2. The TV Show Angle -- Use clips from Million Dollar Zombie Flips. "You have seen the show. Here is how I actually do it." Bridge entertainment to education.
3. The Lending Angle -- "I fund flips through my own lending company. I put my money where my mouth is." Intrust Funding as proof of conviction.

Funnel Architecture

Key Metrics to Track

Metric	Target
CPC (link click)	$2-5
CPM	$15-30
Landing page CTR	2-4%
VSL completion rate	30%+
Application rate	10-15% of VSL viewers
Call booking rate	50-60% of applicants
Close rate	20-30% of calls
Cost per enrollment	$1,500-3,000
ROAS	3-7x

Ad Script 1: "3,000 Flips" (The Operator Angle)

Format: Talking head, 60-90 seconds. Film on a job site or in front of a renovation in progress.

Hook (0-5 sec)

"I have flipped over 3,000 houses. And every single real estate course I see online makes me cringe."

Story (5-30 sec)

"Most people teaching flipping have done 10 deals. Maybe 50. They read a book, did a few deals, and started selling a course.

I have been doing this for 20 years. 3,000 flips. A billion dollars in transactions. I run a brokerage. I run a hard money lending company. I run a construction company. I still flip houses every single week.

So when I teach, I am not teaching theory. I am showing you what I did yesterday."

Body (30-55 sec)

"ProjectRE is the system I use across all of my businesses. The underwriting. The deal sourcing. The renovation scoping. The financing. The exit strategy.

It is not a course you watch and forget. It is a working system. My students get on calls with me every week. They bring their deals. I tell them what I would do. And then they go do it.

One student closed his first flip mid-course. Another built $150K in equity in his first year."

CTA (55-65 sec)

"If you want to learn from someone who still does this every day, not someone who did it once five years ago, the link is below. Watch the free training. See if it makes sense for you."

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Ad Script 2: "The Zombie House" (The TV Show Angle)

Format: B-roll from TV show + talking head, 45-60 seconds. Film in front of a completed zombie flip (before/after).

Hook (0-5 sec)

"This house was abandoned for 6 years. We bought it for $380K. Sold it for $1.1 million."

Story (5-25 sec)

"That is what we do on Million Dollar Zombie Flips. We find the houses nobody else wants to touch. The ones with caved-in roofs, rotting foundations, and 3 inches of standing water in the basement.

And we turn them into something worth 3 times what we paid."

Body (25-45 sec)

"But the show only gives you 42 minutes. It does not show you the underwriting. The contractor negotiation. The scope of work. The financing structure. The exit comp analysis.

That is what I teach inside ProjectRE. The stuff behind the show. The system that makes the show possible.

If you want to flip houses, watching a TV show is not enough. You need the playbook."

CTA (45-55 sec)

"Link below. Free training that walks you through how we source, fund, and flip zombie houses in Seattle. Watch it and decide for yourself."

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Ad Script 3: "I Fund My Own Students" (The Lending Angle)

Format: Talking head in office or at Intrust Funding HQ, 45-60 seconds.

Hook (0-5 sec)

"Most real estate gurus sell you a course and disappear. I fund your deals."

Story (5-25 sec)

"I own Intrust Funding. It is a hard money lending company here in Washington. We fund flips in 48 hours at 1% a month.

So when I teach someone how to flip, and they find a deal, I can also be the one who funds it. That is how much I believe in what I teach.

If my system did not work, I would be losing my own money."

Body (25-45 sec)

"Inside ProjectRE, you get the same underwriting system I use to evaluate every deal that comes through Intrust. The same renovation scoping framework. The same exit strategy analysis.

And when you find a deal that works, you already have a lender who knows your training and trusts your numbers."

CTA (45-55 sec)

"Watch the free training below. If flipping houses is something you want to build into a real business, this is where you start."

Section 1: Hook (0-45 seconds)

"If you want to flip houses for a living, you have two options. You can figure it out yourself over the next 5 years and lose money on your first 3 deals like most people do. Or you can learn the system behind 3,000 successful flips and skip the expensive mistakes.

My name is James Dainard. I have been flipping houses in Seattle for over 20 years. 3,000 flips. Over a billion dollars in transactions. I run a brokerage, a lending company, a construction company, and a real estate education platform called ProjectRE.

And in the next 10 minutes, I am going to show you the exact framework I use to find, fund, renovate, and sell houses for profit. Every single week."

Section 2: Problem (45 sec - 2 min)

"Here is the problem with real estate education right now.

Most courses are taught by people who flipped 10 houses and then became full-time course sellers. They make more money from courses than from real estate. And the stuff they teach is 2 years out of date because they stopped doing deals.

You know this. You have probably bought one of those courses. Or you have watched hundreds of YouTube videos that all say the same thing. Drive for dollars. Send mailers. Lowball offers. Hope something sticks.

That works when the market is hot and everything sells. It does not work in 2026 when margins are thin, interest rates are high, and one bad renovation estimate can wipe out your entire profit.

The people who are still making money flipping right now are not winging it. They have systems. They have deal flow. They have reliable financing. And they have real-time support when a deal goes sideways."

Section 3: Solution Framework (2-5 min)

"ProjectRE is built around 4 pillars. These are the same 4 things I use across all my businesses every day.

Pillar 1: Deal Sourcing
How to find off-market deals without relying on mailers or cold calling. The system I use through Buck Buys Houses to source 1,000+ deals. MLS strategies that most investors ignore because they think MLS deals are overpriced. They are not if you know how to underwrite them.

Pillar 2: Underwriting
This is where most flippers lose money. Bad numbers in, bad deal out. I will show you the exact underwriting spreadsheet I use on every deal. How to comp accurately. How to scope a renovation within 5% of actual cost. How to calculate your exit before you ever make an offer.

Pillar 3: Financing
I own a hard money lending company. I know exactly how lending works from both sides. How to structure deals for maximum leverage. When to use hard money vs private money vs DSCR vs conventional. How to fund your first deal and your fiftieth deal.

Pillar 4: Execution
Renovation management. Contractor sourcing and negotiation. Timeline management. Scope changes. Permit strategy. This is where the A&E show lives. But the show edits out 90% of the real work. Inside ProjectRE, you get all of it."

Section 4: Proof (5-7 min)

"In the last 2 years, ProjectRE students have:

- Completed first flips within 90 days of joining
- Built $150K+ in equity on single deals
- Transitioned from W-2 jobs to full-time investing
- Sourced deals using MLS strategies they learned inside the program

And these are not people who had money and connections before they started. These are people who had a day job, some savings, and the willingness to learn a system and follow it.

I am not going to show you screenshots of bank accounts or Lamborghinis. I am going to show you the deals. The before and after. The numbers. The timelines. The actual P&L of real flips done by real students."

Section 5: Offer (7-9 min)

"When you join ProjectRE, you get:

- Full course library: flipping, wholesaling, private money lending, rentals
- Weekly Office Hours with me directly. Bring your deal, I will review it live.
- Access to the ProjectRE community of active investors
- Design templates for renovations (floor plans, finishes, scoping)
- Underwriting tools and calculators
- New courses released regularly as the market shifts

Elite members get direct access. That means you can message me with a deal, and I will tell you whether I would buy it. That is not a chatbot. That is me, looking at your numbers."

Section 6: CTA (9-10 min)

"Here is what to do next.

Click the button below this video. It takes you to a short application. Takes about 3 minutes to fill out. We ask about your experience level, your market, your capital situation, and your goals.

If it looks like ProjectRE is a fit, my team will reach out to schedule a strategy call. That call is free. It is 30 minutes. We will walk through your situation and show you exactly how the system applies to where you are right now.

No pressure. No gimmicks. If it is not a fit, I will tell you. I have turned down people who were not ready. I would rather you succeed than sign up before you are prepared.

Click the button. Fill out the app. And let us build something."

Purpose: Warm leads between landing page opt-in and strategy call booking. These go to people who watched the VSL but did not immediately book a call.

Email 1: The Framework Email (Day 0, immediate)

Subject: The 4-pillar system behind 3,000 flips

Hey {first_name},

You just watched the training. Here is the short version of what I covered, so you can come back to it.

Everything I do across 8 businesses runs on 4 pillars: deal sourcing, underwriting, financing, and execution.

Most flippers are good at one of those. Maybe two. And they wonder why deals fall apart or margins disappear.

The system works because all 4 connect. Your underwriting informs your offer price. Your financing structure determines your hold time. Your hold time shapes your renovation scope. Your renovation scope determines your profit.

Miss one link and the whole chain breaks.

That is what ProjectRE teaches. Not theory. The connected system.

If the training made sense, book a strategy call. We will walk through how it applies to your specific market and situation.

[Book Your Strategy Call]

- James

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Email 2: The Proof Email (Day 2)

Subject: $150K equity on his first year

{first_name},

Rajesh joined ProjectRE during a market downturn. Most people were sitting on the sidelines waiting for things to "get better."

He acquired 4 properties. Built $150K in equity. Made $75K profit on one flip.

He told me the biggest shift was not a tactic. It was confidence. He learned how to underwrite properly, and once the numbers made sense, the fear went away.

That is what a system does. It removes guesswork. And when the guesswork is gone, you move faster than everyone who is still guessing.

[Book Your Strategy Call]

- James

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Email 3: The Objection Email (Day 4)

Subject: "I don't have enough capital to start"

This is the number one thing I hear.

Here is the truth: I started flipping with other people's money. That is literally why I started a hard money lending company.

Intrust Funding exists because I got tired of dealing with lenders who did not understand flipping. So I built one. We fund deals in 48 hours at 1% a month.

You do not need $500K in the bank to start flipping. You need a good deal, a proper underwrite, and a lender who trusts your numbers.

Inside ProjectRE, I teach you how to structure financing for every scenario. Hard money, private money, DSCR loans, partnerships, creative financing. The capital problem is almost always a financing knowledge problem.

If capital is what is holding you back, get on a call. I will show you how to structure your first deal with minimal out-of-pocket.

[Book Your Strategy Call]

- James

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Email 4: The Behind-the-Scenes Email (Day 7)

Subject: What the TV show does not show you

{first_name},

Million Dollar Zombie Flips gives you 42 minutes per episode. That is about 5% of the actual work on any flip.

Here is what does not make the cut:

The 3 hours I spend underwriting before I ever make an offer. The scope of work document that breaks every renovation into line items. The contractor negotiation where I pushed back on a $40K bid and got it to $28K. The financing call where we structured the draw schedule. The holding cost calculation that told me to list 2 weeks earlier than planned.

That is the boring stuff. And it is the stuff that determines whether you make $200K or lose $50K.

Inside ProjectRE, you get the boring stuff. All of it. The spreadsheets, the templates, the live deal reviews, the real numbers.

If you want the playbook behind the show, the strategy call is where we figure out if you are ready for it.

[Book Your Strategy Call]

- James

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Email 5: The Urgency Email (Day 10)

Subject: The market right now

{first_name},

I have been saying this on the BiggerPockets podcast for months: 2026 is shaping up to be one of the best years for flippers since 2019.

Inventory is loosening. Sellers who held through 2023-2025 are getting tired. Zombie houses (the ones that sat vacant for years) are finally hitting the market at prices that make the math work again.

But this is not a "sit and wait" market. The people making money right now are the ones who have systems. Who can underwrite a deal in 30 minutes. Who have financing lined up before the deal hits.

That is what ProjectRE gives you. A system that lets you move when the market moves.

If you want to be positioned for the next 12 months, get on a call this week. Not next month. Not "when things calm down." This week.

[Book Your Strategy Call]

- James

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Email 6: The Final Email (Day 14)

Subject: Last note from me

{first_name},

I have sent you a few emails now. If it is not the right time, I get it. No hard feelings.

The training is still available whenever you want to come back to it. The system is not going anywhere.

But if you have been thinking about it and just have not pulled the trigger, here is the simplest version:

1. Book a call (30 minutes, free)
2. Tell my team about your situation
3. We will tell you honestly whether ProjectRE makes sense for you right now

That is it. No pressure. No "spots are limited" nonsense. I am not going anywhere and neither is the program.

But you know as well as I do that the best time to start was 6 months ago. The second best time is now.

[Book Your Strategy Call]

- James